Artie Isaac

A Night With Artie Isaac

Last night, we were pleased to welcome Artie Isaac to the Business Builders Club. Artie kept the crowd laughing while sharing a few stories about his career and life lessons he has picked up along the way. A few of the important take-aways:

  • You need to empty your cup before you can fill it with more tea – meaning that if you are searching for more fulfilling work or tasks, you must first reconsider the responsibilities that you have stacked on your plate. If you are not truly passionate about them, dump them and dump them quickly.
  • Forget all of the passwords – In this world, there are long term planners that think out 30 years, short term planners that think out to only one day, and everywhere in between. It is important to fill your team with people who plan at different intervals. If you miss the mark, you will end up doing the work of someone else.
  • Choose what matters to you – things like social drinking and watching football on Saturday may be the cultural norms, but they may be a big waste of time. Be judicious with your time and remember that you do not need to listen to social norms to be liked by your peers.
  • Many of the beliefs we’ve created simply aren’t true – trivial anger is often sparked by an activating event, but the real reason that anger exists within us is that something has violated our beliefs. If you want to rid yourself of anger, change your beliefs.
  • Creativity is a process, not a natural born ability – everybody is creative at their core, it’s all about realizing that creativity and letting it overcome you



Artie has graciously shared a collection of documents that he suggests using when a tough problem stands in your way. Feel free to browse and use accordingly.

  • For brainstorming or training, here is how I might be engaged
  • My promises, “the handshake document,” which he pledges to everyone he meets
  • Carry Forth!, the way to plan a creative adventure or lifetime legacy
  • Go [Artie]!, the complete 60-minute brainstorm tool, including “Company A / Company B”
  • Aritie’s Blog, on creativity, ethics and life — with a bookshelf of favorite books
  • A brief guide on how to run a brainstorm
  • Other organizing documents are here

We extend a huge thanks to Artie for joining the rest of the Business Builders Club to share some valuable lessons! Now go out there and get creative!

As always, Make Millions, Change the World, Wear Jeans.

Jake is the President of the Business Builders Club | An engineer by study and an explorer by habit | Builder for @Designlico | On twitter @jakelarkin71

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1 Comment

  1. Mike Letscher

    I’m disappointed I don’t have the opportunity to take his class anymore 🙁

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